I am currently reading Seth Godin's Tribes. I find the simplicity of his "marketing math" powerful.
"Ideas that spread win. Boring ideas don't spread. Boring organizations don't grow. Working in an environment that is static is not fun. Even worse, working for an organization that is busy fighting off change is horrible. So why haven't you and your team launched as many purple cows as you'd like?"
I don't know about you, but it makes me face the man in the mirror.
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