I have been enjoying reading the book "sales 2.0" by Anneke Seley and Brent Holloway.
One passage that jumped out to me was a quote from Nancy Schoendorf on page 24. She says"Traditional boundaries between work and home have blurred due to the Internet. Customers determine what technologies get adopted during the selling process."
As marketers we focus on customers needs and take their lead on what they want to learn more about. We also know that our brand is not in our control rather in the hands of our customers. So why is it hard to understand that just like the transition from the phone to fax to web, customers are asking us to use the tools such as twitter, blogs and other social media to communicate our message?
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