As the authors continue to discuss the Oracle profile on page 130, they talk about technology implementation. I was most intrigued in Oracle's technical service wiki/blog.
"The blog allows sales reps to feed in their questions...The blog is actively managed by a set of knowledge workers that ping sales consultants around the world...when a question comes up that's related to their expertise and skills."
The author emphatically states that one person's knowledge pales in comparison to a community of experts.
How do you make your experts available to your sales force and your customers?
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